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Sunday, 15 January 2012

用错战略target错用户

TIMECOM UPDATE


看到一个关于Timecom的坏消息,他们用错战略target错用户,希望能快点找到对的顾客群吧。

原来高值的住宅区不代表对宽频的需求高。显。 。 。 。


Though TM had made dramatic progress with UniFi, TM and its fibre rival Time dotCom Bhd (TDC) did make some wrong bets on the choice of areas to roll out the high speed fibre.
They thought going to places where property prices were highest, such as Bangsar, would see high take-up rate but were disappointed as the take-up rate was lower than many new growth areas.

“We have stopped looking at areas where the property prices are high and the focus now is on age and lifestyle,'' says TDC CEO Afzal Abdul Rahim.

全文
http://biz.thestar.com.my/news/s ... 51&sec=business


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