马银行： 经济增长强劲 银行业贷款明年增10%
- 阿都华希（左） 和林方达一同推介马银行一站式服务。
Maybank unveils new serviceBy TEE LIN SAY
KUALA LUMPUR: (Maybank)Malayan Banking Bhd's (Maybank)latest service Maybank One Solution will allow for personal loans to be approved within 10 to 20 minutes from a few days previously, making it the fastest ever approval time for Malaysia's largest bank.
Maybank One Solution is a new bundled offering via kiosk banking concept which aims to cement the group's leadership in the domestic retail banking segment. It provides an integrated seven-in-one financial products bundled with fast approval and activation in 10 minutes.
It is essentially a money management solution that gives financial empowerment to the customer.
The seven services provided include Personal Saver, Flexi Saver Plan, Personal Cash,
ASB Flexi Loan, ASB Flexi Cash, Premium PA Plus and Domestic Travel Care.
The Personal Saver account requires only RM10 as initial deposit.
For starters, this service is delivered only through kiosks located at branch self-service terminal areas,
shopping malls or hypermarkets. These kiosks operate from 9am to 8pm, seven days a week.
Maybank's president andchief executive officer Datuk Seri Abdul Wahid Omar
said with the introduction ofMaybank One Solution, cross-selling of products increases,
and is hence targeting the ratio of products
sold to a customer to increase to 2.5 from 1.8.
The new service requires one sign-up and no forms to fill.
All that is required is a three-in-one smart terminal incorporating an e-signature pad, PIN pad and MyKad reader.
“The Maybank One Solution has already been piloted over the last seven months and has received
encouraging response from 30,000 customers. Currently, we have 25 kiosks and will have a total of 33 by year-end.
By 2013, we aim to add another 45 new kiosks nationwide,” Wahid told reporters after the launch of the service yesterday.
Of the 33 kiosks, 15 are in existing branches, eight in shopping malls and 10 in hypermarkets.
Wahid added that further studies would have to be made before Maybank decided to introduce the service
to its branches outside of Malaysia. “We will include Islamic banking products and some other products moving forward.
By having a kiosks instead of a branch, this gives us a cost savings of some 80%.”
Maybank deputy president and head, community financial services,
Lim Hong Tat said that the 45 new kiosks for next year would cost about RM40,000 each.
Lim said that this year, Maybank had added 400,000 new accounts, out of which 90% were mass market accounts.
Currently Maybank has some 9 million retail customers.
“Mass market accounts refer to those with savings of RM50,000 and below, or a salary of RM3,000 and below.
We hope to convert 30% to 40% of these mass market accounts into Maybank One Solution accounts,” said Lim.